Published on 2026-09-15

Sony Creative Space NYC

Three models pose in a New York subway set under blue and red lighting at the Sony A1 Mark II event.

CLIENT: Sony
PROJECT: Sony Creative Space — New York City

We photographed Sony’s Creative Space 2024 event in New York City, where the Alpha 1 Mark II was showcased. The event also featured an on-stage interview with YouTuber Casey Neistat. The series combines model portraits, staged scenes and moments from the talks, capturing the creative atmosphere through fashion, dramatic lighting and sets inspired by the city’s subway.

A model in a cream shaggy jacket, black top with an orange cross and jeans poses with her hands at her hips in a subway set. Two models pose side by side in a subway set, one wearing a green coat and the other a purple jacket with a silver skirt.A model dressed as a warrior holds a raised sword, wearing a fur-trimmed cape in a snowy forest set.Casey Neistat on stage with microphone during the “On The Go with Casey Neistat” panel at the Sony A1 Mark II event in New York.A model in a glossy green coat, plaid skirt and narrow sunglasses poses with her hands in her pockets in a subway set.A model in a cream shaggy jacket and black hat with a net veil poses with one arm raised beside a pole in a subway set.